About us

collage3cThe What is a weekly list of exceptional recommendations from two best friends designed to spark your intellect and whet your appetites. Delivered to your inbox every Wednesday.

The What creators Gina Pell & Amy Parker are dot com original gangstas in the business of sharing our best finds since 1999. We sold Splendora, our previous company, in 2011 and decided to embark on a new labor of love. I’m the Creative. Amy’s the Executive. And we’ve teamed up again to create a cocktail for your inbox. Unwind with us every Wednesday when we serve up What we’re wild about, a friend we find fascinating, and other concoctions.

Amy and I own, read, drink, watch, eat, research, and believe in everything we recommend. There will never be any pay for play in our list. We try, love, trust, and share in hopes that you’ll do the same.

This time around we’re not trying to build an empire. Our goal is to create something good and to become the love boat amidst your sea of email.