Peruse all issues of theWhat right here
Hello Wonderful. Summer is around the corner and we’ve been on the hunt for the most effective sunscreen. After posing the question in Say What, our closed women-only Fb group, we found a reliable brand with a EWG safety rating of 4 (1 being the highest) that most people agreed on. Check our list for this […]
Hello Wonderful. We’ve been talking a lot about friendship lately—how lucky we are to work together as friends and how grateful we are for all our friends who, in so many capacities, have helped us along the way. Last week we invited you to Say What our private, women-only Fb group that’s now abuzz with conversation ranging […]
Hello Wonderful. Do you ever get to that point in the day where your life is as neat as a pin; you’re all caught up on email; everything’s crossed off your To Do list; and you feel like the master of your universe? No, neither do we. It’s more like filling leaky buckets with an oyster spoon over […]
Hello Wonderful. Last week we asked for your feedback on what we could do to make tW a newsletter you would would tell all your friends about. Thank you for so many insightful suggestions. One recurring question readers had was about our Lab reviews with products and wellness practices. It has taken awhile to test everything because […]
Hello Wonderful. Last week we had the pleasure of meeting some of our readers in person, a rare delight since we spend most of our time tinkering in cyberspace. The readers we met are smart, passionate, witty, kind, and eager to learn and share. We know we’re not always on the mark every week (refer to Issue #3 […]
Hello Wonderful. Everywhere we turn this week, depressing news. So when we thought about what to put in this issue, we decided to focus on light-hearted and optimistic fodder as we cruise into the month of May. Hope your midweek is going swimmingly. The What List April 26, 2017 by Gina Pell + Amy Parker 100% Editorial […]
Hello Wonderful. Last week we asked your advice about Instagram but we promise you our email newsletter is not going away. Our social helps us share finds daily, as well as learn what’s on your radar. Tell us what things work for you by tagging #thewhatlist_reader. Every week we’ll choose someone from that list to receive a Reader Test […]
Hello Wonderful. Bad influence? Not exactly. But we’ve been known to encourage responsible trouble for our more conservative companions. Like Einstein said, “A person who never made a mistake never tried anything new.” So, in the Perennial spirit of constantly pushing up against your growing edge, dig around in your unconscious, locate your sense of adventure, […]
Hello Wonderful. “April is the cruellest month,” penned T.S. Eliot in his poem “The Waste Land.” We’ve had a rocky start this past week with wonky tech issues, tardy newsletters, and too many french fries. So, we’ve hit the reset button and spring cleaned our way back to efficiency. Today’s list shares our hacks to undo the […]
Hello Wonderful. Today The What is coming to you live from The Whitby, a brand new, sumptuously appointed hotel in Midtown (and sister property to The Crosby in Soho, our usual digs). The Whitby is a cozy-chic home away from home, which might explain why we’re a day late on the newsletter. We blame it on the […]
