• The “It” Bag That Amy Loves

    The “It” Bag That Amy Loves

    Partner Spotlight by Amy Parker, Chief Exec of The What

    Buttery leather. Oversized. Lifesaver.

    I’m an entrepreneur, a mom of a five year old, and my husband and I are currently remodeling our house. To keep efficient and sane, I carry an arsenal with me — measuring tape, half a dozen lego pieces, hairspray, wipes, gummy bunnies, product samples, my notepad, my laptop, energy bars, and so much more. I used to throw it all into an oversized open canvas tote until I discovered a more elegant solution that also has a zipper so my life doesn’t fall out all over the place. (more…)

  • Meet the Perennials

    Meet the Perennials

    Because age ain’t nothin’ but a number

    This content is appropriate for people of all ages. And that’s the point. The days of targeting media and products at people based on their age is over.


  • The What Watch List – Fall 2016

    The What Watch List – Fall 2016

    from Gina Pell + Amy Parker of The What

    Viewers beware. Like with any new series, you should see at least three episodes before making a final call. We left off big buzz shows like Stranger Things since even our mothers have seen it by now.


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