• The What Best Non-Fiction 2018

    The What Best Non-Fiction 2018

    Aside from Educated, a non-fiction sensation by Tara Westover and the buzz (pun intended) worthy How To Change Your Mind by Michael Pollan, we have been on the hunt for fantastic Non-Fiction. Since we spend most of the year reading copious novels we turned to our friends and readers of The What to recommend their favorite true stories. Here’s what we all came up with:

    Brain Food: The Surprising Science of Eating for Cognitive Power by Lisa Mosconi, PhD, INHC.  Now, this is a book we personally read and loved. Dr. Lisa Mosconi, Neuroscientist and certified integrative nutritionist is a friend and was also a featured expert at our The What Summit in October. Brain Food illuminates and examines the link between what we eat, how our brains function, and the fact that we are what we eat and most of us are eating the wrong things.

    The Invitation: Daily Love For Your Intimate Self by Christine Marie Mason is a beautifully written and illustrated book, which will spark a deeper awakening to all the ways you might be in wonder at the miracle of your own body, and cherish yourself more.

     

    Our brilliant friend, Dr. Jennifer Lang, has written a much-needed, book called Consent: The New Rules of Sex Education: Every Teen’s Guide to Healthy Sexual Relationships. Consent is a clearly written compassionate guide I wish I had when I was a young person struggling to find my way, my voice, and my agency in sex and sexuality. And while Jennifer is an accomplished Gynecological Oncology specialist her literary ‘bedside manner’ is never too clinical or antiseptic. Her advice is relatable, loving, and wise just like her.

    Roadmap for Revolutionaries: Resistance Activism and Advocacy for All is written by another friend Elisa Camahort Page and her co-authors Carolyn Gerin and Jamia Wilson. If you’ve been trying to think of ways to become more politically active in your community (or in the world) this is a great step-by-step, clear-eyed guide on how to get started.

    The Soul of America by Jon Meacham. “Appalled by the ascendancy of Donald J. Trump, and shaken by the deadly white nationalist rallies in Charlottesville in 2017, Meacham returns to other moments in our history when fear and division seemed rampant. He wants to remind us that the current political turmoil is not unprecedented, that as a nation we have survived times worse than this. . . . Meacham tries to summon the better angels by looking back at when America truly has been great. He is effective as ever at writing history for a broad readership. . . . [Meacham] is an adroit and appealing storyteller.”The New York Times Book Review

    Fantasyland by Kurt Andersen. “A frighteningly convincing and sometimes uproarious picture of a country in steep, perhaps terminal decline that would have the founding fathers weeping into their beards.”The Guardian

    Bad Blood by John Carreyrou. “A great and at times almost unbelievable story of scandalous fraud, surveillance, and legal intimidation at the highest levels of American corporate power. . . . The story of Theranos may be the biggest case of corporate fraud since Enron. But it’s also the story of how a lot of powerful men were fooled by a remarkably brazen liar.”—Yashar Ali, New York Magazine

    Essentialism by Greg McKeown. “Entrepreneurs succeed when they say “yes” to the right project, at the right time, in the right way. To accomplish this, they have to be good at saying “no” to all their other ideas. Essentialism offers concise and eloquent advice on how to determine what you care about most, and how to apply your energies in ways that ultimately bring you the greatest rewards.” — Reid Hoffman, co-founder/chairman of LinkedIn and co-author of the #1 NYT bestseller “The Start-up of You”

    The Library Book by Susan Orlean. “A lovely book . . . Susan Orlean has once again found rich material where no one else has bothered to look for it. . . . Once again, she’s demonstrated that the feelings of a writer, if that writer is sufficiently talented and her feelings sufficiently strong, can supply her own drama. You really never know how seriously interesting a subject might be until such a person takes a serious interest in it.” —Michael Lewis, New York Times Book Review

    The Electric Woman by Tessa Fontaine. “An assured debut that doesn’t shy away from the task of holding the ordinary and otherworldly in its hand, at once. It’s herein that the book’s power lies . . . Throughout this narrative is the story of [Fontaine’s] relationship with her mother, a story that is sometimes its own hard-to-watch sideshow act. Fontaine is unafraid to write the ugliness ― the imperfect care and love ― that takes place between people, and the memoir is most ‘electric’ when it doesn’t shy from that imperfection . . .” ―Rachel Khong, The New York Times Book Review

    Everyday Monet by Aileen Bordman. “Aileen has captured the essence of Giverny in the beautiful text and photography of Everyday Monet.” (Meryl Streep)

     

     

     

  • THE WHAT Procrastinator’s Gift Guide

    THE WHAT Procrastinator’s Gift Guide

    We envy the industrious people who get their holiday cards out on time and have gifts for everyone on their list by December 1st. But, this is a Gift Guide for people like us–with good intentions but never enough time in the day. Everything we do at The What is built on friendship. Thus, every item we are recommending is made by one of our friends and/or will be given to one of our friends this year. This includes products from a few of our generous partners (supporters of The What). We are inspired by what they do and think you will be too. Happiest of Holidays! Love, AP + GP

    ROSEBUD WOMAN RITUAL GIFT SET $215

    Treat yourself to the world’s first luxury skincare line for your lovely ladybits. Creams, lotions, and salves to soothe, arouse, refresh, and honor your beautiful bloom. Also recommended by Refinery29 as one of their Top 10 Sexy Gifts For Your Partner.

    EVERYONE AROMATHERAPY OIL & DIFFUSER SET $79.99

    Give the gift of health and self-care with our favorite diffuser and essential oil set from Everyone. We use these sets as part of our morning and evening rituals and have them throughout our homes to keep us feeling balanced and calm during the holiday chaos.

    THE SUPER ELIXIR GREENS BY WELLECO $135

    Who doesn’t want to be the friend who gives the gift of energy, glowing skin and a flatter tummy. WelleCo’s Super Elixir Greens is Amy’s go-to wellness gift this holiday and the chic display-worthy caddy is worth the splurge.

    TONAL INTELLIGENT FITNESS SYSTEM $2,995

    TONAL is our at home gym fantasy brought to life in an elegant flatscreen with retractable arms that hangs on your wall. TONAL is the ultimate holiday gift this season for those who want a highly customized fitness experience in the comfort of their own home. You can get the whole family involved. Use our code: thewhat for complimentary 3-month subscription.

    THE ILLUMINATED TAROT BY CAITLIN KEEGAN $16

    While we wish we could keep our favorite Tarot card reader on call, this is the next best thing. The Illuminated Tarot, a beautifully designed 53-card deck with a companion guidebook is also designed for traditional games. A fun gift for anyone who needs a little enlightenment.

    BECOMING BY MICHELLE OBAMA 

    Becoming is compelling, funny and gracefully written. We read this during a six hour flight and couldn’t put it down. Such a beautiful and intimate memoir from one of our favorite women.

    DEEPA’S SECRETS BY DEEPA THOMAS $23

    What’s slow carb New Indian Cuisine? We are engrossed leafing through the beautiful pages of Deepa’s Secrets, a miraculous cookbook using only the freshest ingredients to create fragrantly healthy dishes that will drop lbs, blood sugar, and boost your energy and life force. Winner of the 2018 James Beard Foundation Media Award.

     

    FAUX FUR THROW BLANKET BY CHANASYA $30

    This faux fur throw is the winner of our Holiday 2018 Cozy Blanket award. It’s just the right size and softness for two (or more if kids are part of the snugglefest).

    ICE ROLLER BY ESARORA $12

    This is the must-have self-care gadget of the season. If someone you love battles with migraines, puffiness or dark circles, the Esarora ice roller is going to be their new best friend. And at $12 you can get in on the action too.

    BIG MOUTH BILLY BASS, ALEXA COMPATIBLE $40

    It’s just too funny not to gift. If you’re on Team Alexa, this Big Mouth Billy Mouth Bass will sing, dance and lip sync to your craziest requests and Amazon Music tunes.

    DNA DISCOVERY KIT BY HELIX $50

    Curious about how to optimize your workouts? Or what genetic conditions you might pass on to your kids? With Helix, you can give the gift of discovery and unlock a lifetime of learning and empowerment by sequencing your DNA to answer questions like these—and many, many more.

    3 FISH STUDIOS + THE WHAT COLLECTION ARTWORK $150

    Stock up on original artwork by The What’s incredibly talented illustrator, Annie Galvin of 3 Fish Studios. We’ve curated a special collection of our frame-able favorites so you can gift to your most deserving friends.

    PLANTS FOR BEGINNERS MONTHLY SUBSCRIPTION BOX BY THE SILL $35/MONTH

    As much as we love our little faux plants, we’re excited for our monthly subscription to The Sill, which promises fresh greens delivered to your door regularly. Their chic, potted greens are easy care and make for a cheery holiday gift to beat the winter blues. They even offer workshops and a survival guide for keeping your plants perky.

    BEBOE BESTIES SET

    Part candy, part vape, and cute af, Beboe Besties is the super affordable starter pack. Perfect as a stocking stuffer or goody bag to dish out at your next dinner event, Beboe Besties is, well, the best.

    MYTH HYDRAPARFUM BY ELLIS BROOKLYN $70

    Myth Hydraparfum, is a super cool new fragrance which uses hyaluronic acid and water-based gel to suspend droplets of pure fragrance oil. It’s a refreshing and moisturizing alternative to alcohol-based perfumes. Ellis Brooklyn also makes beautiful candles and non-toxic paraben-free body milks that smell heavenly.

    FRISCO PLUSH FRONT BOLSTER PET SOFA $70

    Our furriest family members need cozy beds too. This is a low and plush snuggle spot for dogs and cats, alike. We also love that it’s easy for our senior pups to get in and out of with bolster cushions for extra support.

    POMP & WHIMSY GIN $33

    Pomp & Whimsy was the inspiration for our Perennial Cocktail, served at The What Summit, 2018. Aside from the stunning bottle, this made from scratch, twice-infused gin starts light and citrus-y and evolves into a warm spice finish. It’s delectable and our cabinets are stocked for our own concoctions as well as bottles on hand for last minute hostess gifts and dinner parties.

    FAMILY STYLE COOKWARE COLLECTION BY GREAT JONES $395

    This stunning cookware from Great Jones is a coveted gift for the at-home chef. If you’re a fan of Le Creuset but wish it were more affordable, your dreams just came true. We love the broccoli green cast-iron dutch oven, called The Dutchess.

    ROB & LYDIA MONDAVI HARVEST BASKET CENTERPIECE BY WILLIAMS SONOMA $120

    These classic harvest baskets by Rob & Lydia Mondavi (the ultimate hosts) are divine hostess gifts for anyone who loves to entertain. And they will make for a stunning centerpiece during your holiday feast.

    HECTOR ESTRADA HAIR SYSTEM $75

    Our uber talented hair stylist and friend, Hector Estrada has designed his own hair system, which delivers the shiny and silky locks we could only find at his namesake salon. This is a self-care gift for sure, so don’t be afraid to stuff your own stocking.

    SF MASK CLUB $25/MONTH

    Aesthetician and skincare extraordinaire Shari Spakes has curated a collection of professional grade, solutions-oriented masks to be delivered each month to your doorstep. A fun and easy gift for beauty fanatics who love to mix it up.

    CLEAN HOLIDAY BEAUTY BUNDLE $39

    Our friend Tina and her team at Brandless have created a Clean Holiday Beauty bundle that has just the essentials and nothing more (ingredients included). A wonderful gift with unisex tools, body and face care for men, women, and young adults who are ready to start their own regimen.

    OLIO OSSO NATURAL LIP & CHEEK BALM $28

    Our go-to beauty product for shine, color and moisture. Olio E Osso’s tinted balms are clean, nourishing and designed for lips, face, body and hair. With 14 different shades, you can mix, match and give them to everyone on your list.

    HEART OF GOLD NECKLACE BY COLLECTIVE HEARTS $95

    A group of friends created Collective Hearts, a heart-based jewelry company (literally) that gives to charity with every purchase. Their stunning signature necklace is a giant open heart that you can layer over jewelry. Perfect gifts for your big hearted besties.

    LUNYA WASHABLE SILK ROBE $248

    We’ve long been fans of Lunya’s pima cotton robe and pj’s, however, it’s the holidays and it’s time to add a little glamour to our post-shower game / Netflix binge sessions. This luxe silk robe will do the trick. We’re obsessed with the banded sleeves, the chic shades and that it’s washable. It’s on our wish list this year.

     

     

     

  • The What Summit 2018 Premiere

    The What Summit 2018 Premiere

    THE POWER OF FRIENDSHIP

    by Gina Pell + Amy Parker, THE WHAT

    Welcome to The What Summit intro video, originally aired October 5th, 2018. Watch as Gina Pell + Amy Parker share their personal story and explain how the power of friendship can help change yourself and the world around you.


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