• Finding Your Brand Purpose

    Finding Your Brand Purpose

    Amy Parker and I have been in the digital media business since 1999. We have nearly 20 years of experience tinkering with technology to build community through content. The What is our third startup together. So, it should be a piece of cake, right? Wrong. Dead wrong. It’s like thinking you got this “parenting thing” because your first kid taught you everything you need to know. No. Starting a new thing means riding a rollercoaster of learning curves, no matter your expertise. And in our case, it also doesn’t help that the media industry is in free-fall. The six figure sponsorships and advertising contracts that


  • Perennials Playlist

    Perennials Playlist

    We spent hours and hours on Spotify putting together a Perennials Playlist, like a mixtape for our bestie, that can be enjoyed by Perennials of all ages. Listen to over 11 hours of our favorites. It’s a work in progress so check back often. LISTEN HERE.


  • Perennials Hits Billboard Mag

    Perennials Hits Billboard Mag

    Stevie Nicks‘ recent duet with Harry Styles at Los Angeles’s the Troubadour might be a sign of the times, where music is at the forefront of a movement that sees beyond age. Gina Pell, a tech mogul and Content Chief of the newsletter The What, says the notion of marketers bowing down to millennials and making other distinctions based on age is a dated one. She coined the term perennial to describe what she sees as a move away from categorizing based on age rather than interests and like-mindedness.

    Read the rest of the article on Billboard.com.


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