Amy Parker and I have been in the digital media business since 1999. We have nearly 20 years of experience tinkering with technology to build community through content. The What is our third startup together. So, it should be a piece of cake, right? Wrong. Dead wrong. It’s like thinking you got this “parenting thing” because your first kid taught you everything you need to know. No. Starting a new thing means riding a rollercoaster of learning curves, no matter your expertise. And in our case, it also doesn’t help that the media industry is in free-fall. The six figure sponsorships and advertising contracts that
Stevie Nicks‘ recent duet with Harry Styles at Los Angeles’s the Troubadour might be a sign of the times, where music is at the forefront of a movement that sees beyond age. Gina Pell, a tech mogul and Content Chief of the newsletter The What, says the notion of marketers bowing down to millennials and making other distinctions based on age is a dated one. She coined the term perennial to describe what she sees as a move away from categorizing based on age rather than interests and like-mindedness.
Read the rest of the article on Billboard.com.
Hello Wonderful. We’re at Shop.org in Los Angeles this week (a national retail conference) writing this newsletter over a plant-strong dinner at PYT on Main Street. It’s been an illuminating, exhausting few days but there’s been a lot of talk about motivation, so we decided to devote an issue to the topic. Behold the awesome carrot and stick illustration this week by […]