• TW Best Fiction Books — Spring 2018

    TW Best Fiction Books — Spring 2018

    New Releases Jan-Apr 2018 personally read by yours truly.

    There are many “Best” book lists compiled and curated by editorial teams around the globe. But, what makes ours different is that I have personally read every book here, a herculean effort requiring intense concentration at a pace of a book a night for three consecutive months. How (and why) did I accomplish this? (more…)

  • How To Be A Real Boss

    How To Be A Real Boss


    How to be a Boss has been a viral meme for almost a decade: Girlboss, Bosslady, #likeaboss. Think Meryl Streep’s portrayal of Miranda in The Devil Wears Prada, an impeccably dressed ballbuster who kicks ass, takes names, manipulates others and has one face for home (usually sad) and another for work (always mean). She’s a frigid monarch obsessed with perfection and proud of the dog-eat-dog environment she’s cultivated at work. In the past, we’ve worked with a few of these people who lead with fear rather than love and every time we’ve regretted it. Before we knew better, we sacrificed our own values of civility and kindness in order to work with rising star clients, category leaders, or a load of cash. But in the end, we learned that being nice and working with nice people is not only sustainable and joyful but … (more…)

  • Finding Your Brand Purpose

    Finding Your Brand Purpose

    Amy Parker and I have been in the digital media business since 1999. We have nearly 20 years of experience tinkering with technology to build community through content. The What is our third startup together. So, it should be a piece of cake, right? Wrong. Dead wrong. It’s like thinking you got this “parenting thing” because your first kid taught you everything you need to know. No. Starting a new thing means riding a rollercoaster of learning curves, no matter your expertise. And in our case, it also doesn’t help that the media industry is in free-fall. The six figure sponsorships and advertising contracts that


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