• Sustainable. Sexy. Swim.

    Sustainable. Sexy. Swim.

    We Are HAH (Hot-As-Hell) is a sexy, sustainable intimate brand created by women for women. We were turned on to HAH when our ecofabulous bestie, Zem Joaquin, was seen poolside in this stunning GHAHdess one piece in Green Tea. Every woman on deck clamored to check the label.

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  • Best Books Summer 2019

    Best Books Summer 2019

    Every book on this list has been read and reviewed by yours truly: The What Content Chief, Gina Pell. I choose books I think are digestible for every palate. Many novels fall into our category of Smarter Beach Reads, not too unlike Yacht Rock, which means nothing too depressing or intense. We save those lists for the winter. I hope you enjoy these picks and share this page with friends. Also, if you’ve read anything spectacular, please let me know and I’ll give it a try. Must be published in 2019.

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  • Debra Messing on THE WHAT WOMEN

    Debra Messing on THE WHAT WOMEN

    We were thrilled to have Debra Messing as the keynote speaker at THE WHAT SUMMIT 2018. She joined us and 300 women for a day of connection and conversation around the things we care most about, from sex and money to kids and career. Debra is a long-time member of THE WHAT community and a fearless advocate for women–not to mention talented, generous, and a beautiful person inside and out. Join our global community of women sharing wisdom, friendship and inspiration here: THE WHAT WOMEN   (more…)


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