Peruse all issues of theWhat here
Amy and I spent the last few weeks watching, reading, clicking and clinking. We’ve assembled a list of our favorites things in hopes you discover some of your own. Hope your spirits are bright this holiday weekend. Wishing you the merriest.
December 23, 2015
by Gina Pell + Amy Parker
The Click — Travel the world at your desk and get lost in Atlas Obscura.
The Clink — Amy and I are infrequent swillers of Bourbon and Chardonnay but we found two exceptional palate pleasers: a small batch bourbon handcrafted by Amy’s friends in Sonoma and a Chardonnay that impressed a master sommelier when we brought it to a party. Also, here’s a winter version of the Negroni.
The Dish — Strata with sausage and greens is Amy’s go-to recipe when she has a house full of holiday guests.
The Cure — If you’re going to slather something on your face or body run it by EWG’s Skin Deep database first.
The Tip — Why complaining might end up killing you.
The Give — Rescue Gifts that save lives.
The Fail — Australia’s surreal anti-weed campaign is supposed to deter teens from drugs but Stoner Sloth is quickly becoming a cult hero.
Our Friends of the Week: Gina Pell + Amy Parker
Here I am with Amy Parker, my friend of the week this week and every week for the past fifteen years. We are at theWhat’s inaugural 2-person company holiday party celebrating our first seven issues. We spend most of our days dreaming up unrealistic s#!t and figuring out ways to wow you with things you’ll actually love, use, and share. If you are reading this sentence (and not ready to unsubscribe), thank you for taking an interest in our new thing.
Since we started theWhat, we’ve received quite a few questions from readers and friends who want to know more about What we’re building so we thought we’d take a moment to answer those questions here.
Awaken the force, we will. Let the count down to Star Wars Episode VII begin. And in less geeky news, after years of living in NYC, our favorite lifestyle editor, Irene Edwards, has returned to Cali. See What she’s into following our list.
We’re five issues into theWhat and thought it was high time we featured a man friend. This week we highlight Maximilian Toth, a painter whose work of epic proportions is both raw and refined. In addition to being a serious talent, Max is also just a really cool dude.
December 9, 2015
by Gina Pell + Amy Parker
This week, we share a few of our favorite bookmarks as well our friend of the week, the formidable Shauna Mei.
December 2, 2015
The Calling — We admire Craig’s List founder Craig Newmark, an outspoken advocate of using technology for the public good. He’s devoting his next 20 years to helping people do good work that matters.
The Click — eat this poem is a literary food blog and travel resource for bookworms who love to eat.
The Think — The Talks
The App — theWhat pack is live on LOLy, our madcap emoji app. The pack features 66 edgy illustrations by Forsyth Harmon, our friend and designer of all things What.
The Pic — Amazing Babes should be on your coffee table.
The Pain — For those pensive souls who aren’t faux Fb-ing their awesome lives, we discovered 2,540 playlists for the sad and melancholy.
The Cool — Not Just Another Label, clothing for women and men from pioneering designers around the world.
The Carbs — Winter Squash Carbonara with Pancetta and Sage
The Drink — Our friend Kimberly turned us on to 8G, a magical elixir that packs more than 40 cups of greens into one effervescent tablet.
The Trip — Looking for some sun before the year is over? A glowing friend just returned from The Cape in Mexico. Fantástico.
Behold our Thanksgiving Big Chill Issue, an assemblage of What to watch, read, enjoy, and give back. In a world where many people are unable to indulge this week or any week, Amy and I have much to be grateful for. We’re especially thankful for you, dear reader. Happy Thanksgiving.
November 25, 2015
The Spirits — Take the edge off with a creative cocktail from Imbibe.
The Spuds — If you’re assigned potatoes this year, try this five star recipe.
The Binge — Transparent (Emmy award-winning comedy-drama about a transgender parent and her narcissistic adult children), The Thick of It (The Office meets House of Cards on BBC), Better Call Saul (prequel to Breaking Bad), The Royals (Mindless, guilty pleasure à la Gossip Girl with Liz Hurley as the Queen.) The Dead Unknown by Reveal from the Center for Investigative Reporting (an intriguing docuseries about the missing and unidentified dead in America.)
The Books — The Tsar of Love and Techno (lyrical, interlocking stories that meander through the eras and the USSR); Fates and Furies (a finely wrought tale of marriage); Orwell’s Revenge (a computer-aided rewriting of 1984 and a Mark Zuckerberg favorite).
The Films — The Great Beauty is an achingly beautiful Italian film and my favorite movie of all time. Clouds of Sils Maria stars the captivating Juliette Binoche and an unvarnished Kristen Stewart in a role that will launch her as a serious actress. The Gift is a gripping psychological thriller with unexpected twists. I’ll See You In My Dreams is a charming film your mom will love. Mine did.
The Karma — Find volunteer opportunities this weekend, and year-round, on Volunteer Match.
The Calm — Stress relieving coloring books are an artful way to look occupied and avoid the barrage of questions about your personal life.
The Absurd — When the dinner turns into a party, learn how to Whip and Nae Nae.
The App — Update charades night with Ellen DeGeneres’ Heads Up, a hilarious game app that two can play as well as a room full of people.
Last week we sent around our very first issue. You like it. You love it, even. What a relief. We’re also flattered that 7×7 put me and Amy in their Hot Issue featuring trailblazers like Anna Weinberg, Steph Curry, and Mark Bittman. Our photos may skew fancy but the reality is we’re often scrambling around in old sweaters finding more What to wow you with.
November 19, 2015
The Drink — Amy lives in Napa and “samples” a lot of wine with her neighbors, Lydia and Rob Mondavi, Jr. (yes, that Mondavi). Nobody knows wine like RMJ so if he says Charles Heidsieck 2005 is the champagne for the season, we deck the halls with it.
The Show — Master of None has all the hipster angst of GIRLS but with more diversity, absurdity, and awkward charm that is trademark Aziz. It’s going to be a hit.
The Frames — Allyn Scura vintage eyewear has eyeglass frames from every era. I’ve been a loyal fan since 2008.
The News — The Brookings Institute is a nonprofit think tank devoted to independent research and policy solutions. Check out their site for a deep dive on global crises from experts and scholars.
The Calm — We all know we should meditate but it’s hard to create a consistent practice. The Muse Headband is pricey but I find the brainwave feedback really useful in guiding, focusing, and tracking my sessions. You can find one on Amazon or more simply, try these free guided meditations from UCLA.
The Rain — Our friend Susan turned us on to Stutterheim Raincoats for women and men. We love their rain capes and their tagline: Swedish Melancholy At Its Driest.
The App — Curiosity Stream is the “Netflix for nonfiction.” I’ve watched shows on physics, technology, and the environment. They’re still finding their bearings but it beats the flea market of facts that is YouTube.
November 11, 2015
The Drink — It’s cranberry season. Let’s mix them with liquor. Here’s the only holiday cocktail you’ll ever need.
The Meal — Savory stuffed pumpkin is the show stopping side dish our foodie friend Trisha is bringing to Thanksgiving.
The Show — Doll & Em is a comedy series on HBO that features the fictionalized but real life friendship of actress Emily Mortimer and Dolly Wells. If you have an inseparable BFF in your life, chances are you’ll love it.
The Cure — I’m glued to a screen 24/7 so a renowned PT prescribed daily Theracane to release tight muscles. I now give myself a pressure point massage at my desk. True, the cane looks like an infomercial gimmick but it feels utterly ahhhh-mazing.
The Wear — Bandier. Edgier, out of the ordinary, high end athletic wear.
The Where — I visited Iceland for the first time last summer and long to return. This winter, I’d love to see the aurora borealis from the lobby of this hotel.
The News — Nobody delivers a more insightful, razor sharp round up of the news than NextDraft written by my husband Dave Pell. It’s read by every major news editor in the U.S. and some of the smartest people in the world. Subscribe here.
The Lab — Last week I wrote about the Seed Rotation Diet, a natural way to balance hormones and soothe the beast. We received over a hundred emails asking for more information so Amy & I made a video in my kitchen to explain how and what you need to start. Watch it on our Fb page here.
The What? — The Mewgaroo Dog and Cat carrier hoodie is a goofy (but rather ingenious) product. I’d get one for Amy but she has Labradors. To my inseparable Z, one is already on its way for you and Tofu.
by Gina Pell + Amy Parker
The Artist — Every week we will feature watercolors and illustration by Forsyth Harmon, a striking New York artist and friend who is currently working on our logo and identity. Forsyth’s illustrations will soon be available as textable emoji on LOLy.
The Red — 2002 Clos Dominic $17.99. Amy lives in Napa, hence we crack a bottle as research for each issue.
The Read — Mark Manson’s article on passion sums up our philosophy on forging our own reality. It’s an inspiring punch to the gut.
The Meal — The miraculous One Pot Pasta. You’ll never strain noodles again.
The Show — Chef’s Table on Netflix is a sumptuous documentary series from the director of Jiro Dreams of Sushi.
The Shoe — The Hoka One One Bondi 4 is the greatest athletic shoe I’ve ever owned. Rehabbed my injured knee, adds almost 2″ of height, and feels like walking on a cloud.
The Wear — Totokaeleo, purveryors of thoughtfully curated fashion for women and men, is where I go to find Rick Owens on sale.
The Change — The Seed Cycling Diet naturally balances hormones, aids digestion, and reduces PMS tantrums, not to mention a side effect is weight loss. My MD friend Leila turned me on to it and it works. Good for men too but be sure to grind seeds fresh.
The Pills — Amy swears by Vitamedica Vitamins. Here’s a video I made when we were at Joyus. We make zero dollars on this so there’s no self-interest here.
The Letter — Lena Dunham & Jenni Konner are two other best friends doing something good. Their Lenny Letter is intelligent, politicial, feminist, hilarious, and all around badass. Subscribe here.