Meet The Perennial - Susan Griffin Black

We first met Susan in 2000 when her company EO Products was on its way to becoming a household name and we were starting our first entrepreneurial endeavor, Splendora, which we sold back in 2011. Susan has always been our North Star, both personally and professionally. She built a successful company that is skyrocketing nearly 25 years later despite her marital split from Brad Black, continuing co-founder but now ex-husband. Theirs is an inspirational story of integrity and commitment, which even caught the attention of The New York Times: Marriage Ended. The Company Thrived. When MSNBC aired the first national story about our term Perennial last year, they wanted us to give an example of a Perennial entrepreneur and thinker. Susan was the first person who came to mind. She has a mindset that has always been open, expansive, and inclusive. She is also a soulful entrepreneur who has been a practicing student of Zen Buddhism for over thirty years (we started meditating after a conversation with her last May) and she fosters a workplace culture that is infused with right-mindedness, autonomy, and humility. Next week, as we kick off our official partnership with EO as a supporter of The What and contributor to a monthly column on mindfulness, conscious leadership, and the power of scent … we want to congratulate Susan and EO on winning the 2018 Conscious Workplace Award. She truly embodies her favorite saying, “Work is love made visible.”  We are grateful for EOs support of this newsletter and community and hope our love for Susan and EO’s products are evident. Next time you see her products on your grocery store shelves, you’ll know that they are made with love and kindness. Chime into an active discussion happening on The What Women about EO and your favorite scents/essential oils.