Perennials Hits Billboard Mag

Stevie Nicks' recent duet with Harry Styles at Los Angeles’s the Troubadour might be a sign of the times, where music is at the forefront of a movement that sees beyond age. Gina Pell, a tech mogul and Content Chief of the newsletter The What, says the notion of marketers bowing down to millennials and making other distinctions based on age is a dated one. She coined the term perennial to describe what she sees as a move away from categorizing based on age rather than interests and like-mindedness.Read the rest of the article on Billboard.com.